Pattern Recognition

TIFF Is My Problem Now

When covering the Toronto International Film Festival means handling more drama than any one movie can capture.

Sep 4 •

Pattern Recognition: K-Pop Demon Hunters and the Hot 100’s Unspoken Rule

When a girl group claims the top spot, it’s never just about the song.

Aug 27 •

Pattern Recognition: The Psychology and Media Behind Song Resurgences

How memory, emotion, and viral culture work to bring old songs back to new playlists.

Aug 6 •

Love Island's Huda Mustafa and the Limits of Representation in Reality TV

Old Hollywood archetypes don't die... but they do get recycled.

Jul 30 •

Sydney Sweeney "Good Jeans" Isn’t Just a Denim Ad

How one campaign taps into a long history of aesthetic bias... only now with better lighting.

Jul 28 •

Pattern Recognition: How Nestlé Tricked Japan into Loving Coffee

They couldn’t sell coffee, so they sold childhood memories instead

Jul 27 •

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